Category Archives: Clutter Free Marketing

Target’s Newsweek Innovation

June 16, 2008 – 6:12 pm

Whilst perusing Inc. Magazine’s nest of blogs, I came across a great example of innovative marketing environmentalism. Tom Szaky, CEO of Terra Cycle and author of the Eco-Capitalist blog, sold Newsweek magazine and Target on a unique promotion for their April Earth Day cover. The idea is something he calls “upcycling” - using [...]

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DM 2.0: Comment Spam

June 4, 2008 – 2:45 am

When I began this blog, I thought that Direct Mail was the height of marketing clutter. It was the tail end of the holiday season, and even though I did end up purchasing a few items from the Hammacher Schlemmer catalog, I felt deeply annoyed by the sheer volume, poundage, and paper waste in [...]

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Motivated Mii

May 26, 2008 – 3:35 pm

I never thought that a brand relationship BENEFIT from telling a customer in graphic detail that he/she is a fattie patattie.
On Friday, however, that very scenario took place when our hotly anticipated pre-ordered Wii Fit arrived. The first activity for all users of the Wii Fit is a “body test” that uses your ability [...]

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Top 5 from WOMM-U

May 18, 2008 – 3:22 pm

There is an advantage in the tardiness to this wrap up post from WOMM-U in Miami: the following highlights have already stood the test of staying with me for a full week , these are observations that have at least held up through a full week of work, media consumption, deep thoughts and Twitter. [...]

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Tom’s of Maine Walks the Walk

April 29, 2008 – 2:45 am

My sensitive (gums, that is) husband recently purchased a tube of Tom’s of Maine natural toothpaste. What caught my eye was not the tube, but a stuffer inside the box that highlighted a particular employee and her volunteer with with animals. Her title was listed as “consumer dialogue specialist” and the volunteer work [...]

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