My sensitive (gums, that is) husband recently purchased a tube of Tom’s of Maine natural toothpaste. What caught my eye was not the tube, but a stuffer inside the box that highlighted a particular employee and her volunteer with with animals. Her title was listed as “consumer dialogue specialist” and the volunteer work […]
I ended the week with a complete change of scenery - flying to New Orleans to spread the word on Word of Mouth Marketing at the New Orleans AMA. I knew that I would enjoy sharing the WOMM stories that inspire me with a new group of people. What I didn’t anticipate was […]
This is cross posted from Ogilvy’s 360 Digital Influence Blog.
Check out some wonderful examples of small businesses getting a boost from the blogosphere in today’s WSJ. Bean Bag chair maker Sumo Lounge International was able to work with technology uber-blog Engadget to achieve a chain reaction of business success that that $60k in trade […]
Yesterday, brand Husband (also my blog stringer) called in a tip from our Georgetown neighborhood that a van with Aaron Eckhart’s photo on it, and campaign signs reading “I Believe in Harvey Dent”. He suggested I check out the faux campaign website.
I then mentioned this to the Catch Up Lady who clued me in […]
I’ll admit it. I have not yet read Meatball Sundae by Seth Godin. Frankly, I haven’t read a whole book with a title other than some variation of “How not to screw up your kid” for quite a while. I know I will read Meatball Sundae, however, because I am so sold […]
