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Harry & David Gets It

February 8th, 2009 Bookmark and Share Leave a comment Go to comments

…recession retail marketing that is.  On Friday, I was lucky enough to come home to this:

It also came with a beautiful matching Valentine card.  Totally totally unnecessary, but lovely – like all of Harry & David’s gourmet gifts.  I haven’t actually sent a gift from H&D since before I was married and changed my name, so I am sure I popped up in their database as a new name.

Whether its because of this or the beating they have been taking due to the economy, they also included a truly compelling offer:

This is an offer so good that it has already driven me to their website to peruse options for my $10 off $20 savings card.  Do they make any money off of this?  I have no idea, but this is certainly an offer worth talking about and something that will drive trial.

I’m off to devour fabulously delicious pear.

  1. February 10th, 2009 at 18:31 | #1

    Unexpected customer service will almost always pay off. Love to ad those random acts of kindness.

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