Harry & David Gets It
…recession retail marketing that is. On Friday, I was lucky enough to come home to this:
It also came with a beautiful matching Valentine card. Totally totally unnecessary, but lovely – like all of Harry & David’s gourmet gifts. I haven’t actually sent a gift from H&D since before I was married and changed my name, so I am sure I popped up in their database as a new name.
Whether its because of this or the beating they have been taking due to the economy, they also included a truly compelling offer:
This is an offer so good that it has already driven me to their website to peruse options for my $10 off $20 savings card. Do they make any money off of this? I have no idea, but this is certainly an offer worth talking about and something that will drive trial.
I’m off to devour fabulously delicious pear.