Monthly Archives: January 2008

Hydrox’s Fans Won’t Forget

There is a fun story in today’s WSJ about brand fans of the Oreo also-ran, Hydrox. Kellogg killed off the cookie brand, which would have celebrated its 100th anniversary this year, in 2003 after failing to gain any ground against the Oreo even after reformulating and renaming the product “Droxie” to try to appeal [...]

Sunsetting a Web Project

No one ever wants to think about the end of a project before it begins, but many web projects do and should end.  It is a good practice to put some thought into how that will be handled before you launch, but little consensus on what the best practice for are for “the end”.  Take [...]

WGA Strike Ripples Extend

The WGA strike has had an impact that goes beyond late night hosts growing beards and folks like me considering spending their hard earned free time watching American Gladiators. While it may be a mild annoyance for me, the WGA/AMPTP standoff is starting to have ripple effects on a number of other online and [...]

Costco Cont. - Why I’m a Fan

Why am I a Costco fan? 1 word: Churro. Just kidding, although I do look forward to a Costco churro as a reward for pulling myself away from their deal sprinkled aisles with anything less than a $300 bill.
The truth is that I love Costco’s mixture of constancy and variety.
Constant features: accepting returns [...]

LOST Fans Fly Oceanic Air

While watching some DVR’ed content from last night, I caught a TV commercial for Oceanic Air - the fictional airline that the Lost folks were on when their plane went down. There was a small note on the bottom of the ad that said something like “paid for by ABC” - subtle enough that [...]