While watching some DVR’ed content from last night, I caught a TV commercial for Oceanic Air - the fictional airline that the Lost folks were on when their plane went down. There was a small note on the bottom of the ad that said something like “paid for by ABC” - subtle enough that only Lost insiders would notice. If you are into Lost or integrated marketing, visit flyoceanicair.com and enjoy the site that it “subliminally” links to which I amateurishly tried to capture here…

Good way to whet fan appetite for the new episodes - not that there’s much competition these days.