As I review some of your generous input on Brands Worthy of a Weekend, I am developing a list of characteristics to help identify a BWOW before you chose your next business partner or give your money to a new vendor. I plan to share all of them over the next few weeks, […]
South Carolina has been a hotbed of activity for the last 2 weeks, but the most interesting thing that happened to us yesterday happened on the phone. It wasn’t (just) the push polls and robocalls, it was our Austin friends calling to make sure we had gone to the polls and taken advantage of […]
The Today show featured some marketing envorinmentalism - one school’s great results of holding a ”catalog cancelling challenge“. You can join the clutter-free ranks at catalogchoice.org.
While catalogs take a long time to decompose yet are only “good” for a limited time, it appears that viral video can live forever. Just for fun, I started searching for some […]
Last night, whilst watching something shameful off my DVR (ah, strike TV), I saw a self-described redneck get a tattoo of a Wrangler jeans label on the part of his body over which that label would normally sit.
So that started me thinking, why do people make their brand love permanent with tattoos? I understand […]
We now interrupt the corporate brand discussion to cover a more appropriate MLK day topic, leadership.
I currently live in South Carolina, which means that for the past 2 weeks, I have had the strange experience of being bombarded by presidential ads that are NOT meant for me. When I lived in Austin, […]
