Tag Archives: Integrated Marketing

LOST Fans Fly Oceanic Air

While watching some DVR’ed content from last night, I caught a TV commercial for Oceanic Air - the fictional airline that the Lost folks were on when their plane went down. There was a small note on the bottom of the ad that said something like “paid for by ABC” - subtle enough that [...]

A Humorous Toast to Superfluous Integration

I am lucky enough to still be on the holiday mailing list for my long lost friends on the left coast – Cole & Weber United. This year, their greeting was so good that I feel moved to share. Instead of sending a boring paper card, they sent an integrated media map [...]