Tag Archives: BWOW

BWOW: Beija-Flor Jeans

I’m excited to share a relatively new brand in the Brands Worthy of a Weekend series. Beija-Flor Jeans is a transcontinental brand born of necessity and unique knowledge. Emilie Whitaker became aware of an opportunity in the women’s designer jeans market when she spent a frustrating day going store to store with a […]

Nau: Why They’re Fans

While I am a fan of what Nau stands for, I thought it would be better to turn over Nau’s “Why I’m A Fan” post to the folks who wear the clothes and truly get it.
CatchUp Lady, whose post was my first exposure to Nau.

“I would definitely spend a weekend with the Nau […]

Nau: Sustainable Business Grows Sustainable WOM

2 months ago, I was unaware that Nau existed. This is not terribly surprising as I am not the target audience for “technical outdoor items”. What I am in the market for is examples of companies that are creating fans from the inside out and Nau was sent to me as a recommendation […]

Southwest Airlines Honors Customers

As I review some of your generous input on Brands Worthy of a Weekend, I am developing a list of characteristics to help identify a BWOW before you chose your next business partner or give your money to a new vendor. I plan to share all of them over the next few weeks, […]