Brands Worthy of a Weekend
After Brains on Fire organized a weekend 50 passionate scrapbookers to learn more about the Fiskars brand and spend time with their fellow Fiskateers, I have started asking the interview question “Is there a brand that you are so connected with that you would give up a weekend with your family to go learn more about the company, the product, the people behind it, etc?” Most people pause and then can come up with 5 or 6 good ones and it gives you a little window into their interests & personality.
I’m starting with a few of mine, but I would like to hear yours. You can send them in on the contact page and I’ll add them.
Kimpton Hotels – Kimpton’s unique approach to design and customer experience continues to intrigue me. Pictured here are one of the goldfish that you can order to keep you company when you visit their Hotel Monaco brand. I would love to learn more about how they instill their approach to all their frontline employees, how they get their ideas, and how they make the choices to acquire new properties.
Alexis Bittar – If Justin is bringing sexy back, Brooklyn based jewelry designer Alexis Bittar is bringing Bakelite back. His signature lucite designs are inspired by 1930s bakelite and have such a high design appeal that they began distribution only through Saks and art museums. The phenomenal part is that their unusual materials make them affordable to all. I would love the chance to learn more about the man behind the story.
Costco – Costco is a remarkable competitor among its warehouse brethren. They inspire employee evangelism, offer great deals, accept all customer returns, and most remarkably provide customers with a “treasure hunt” experience that keeps them coming back.
Emilie Whittaker took a friend jeans shopping one day and saw a marriage made in heaven: a product gap in the women’s jean market and the wonders of denim from her father’s native Brazil. The founders have been spreading WOM by telling their story at home shows, consumer shows and through ilovethesejeans.com. Check out their story and a fan’s story.