Tag Archives: Brands Worthy of a Weekend

Southwest Airlines Honors Customers

As I review some of your generous input on Brands Worthy of a Weekend, I am developing a list of characteristics to help identify a BWOW before you chose your next business partner or give your money to a new vendor. I plan to share all of them over the next few weeks, […]

Tattooing Your Brand Love

Last night, whilst watching something shameful off my DVR (ah, strike TV), I saw a self-described redneck get a tattoo of a Wrangler jeans label on the part of his body over which that label would normally sit.
So that started me thinking, why do people make their brand love permanent with tattoos? I understand […]