The Marketing Environmentalism blog will celebrate the companies that are inviting their customers into conversations instead of annoying them with inefficient interruption marketing. The challenge is that most companies are designed for the traditional command & control marketing model where brand is a thing to be a finished good instead of a collaboration. There are, however, folks out there who are starting to do it and do it well and I plan to feature them as well as sharing some Word of Mouth Marketing nuggets from my own experience.
I hope that this will become the home of a lot of lively conversation in 2008. Come back soon.