I wrapped up my week last week in New York at 2 amazing in-person events for active online social media creators: BlogHer Business and Blogger Social ’08. I walked away with more robust connections with people I already knew online and a list of new blogs that I should be reading. It is difficult to wrap up 72 amazing hours, but I’ll try.
BlogHer Business was an eye opening event. Major standouts to me were results of Compass Partners research on women in the blogosphere, hearing about Kodak & DC Goodwill‘s blogging efforts. On the blogger engagement front, Method, Graco & GM shared the results of their respective approaches of working with bloggers – sharing the stage with bloggers when they presented the case study. For any PR person who has ever considered blasting a press release to bloggers hoping it will stick, they would thing again after hearing some of the horror stories of bad influencer outreach told along the way. My favorite comments from bloggers:
Typing my name after “dear” is not a personalized approach.
You wouldn’t knock on my door and ask to put a billboard for a product I have never seen or touched in my front yard – why would you think I would post a jpeg for a product I’ve never seen or touched on something as personal as my blog?
Just an hour after BlogHer Business wrapped, I was off to Blogger Social. The concept for the event was simple – get a bunch of bloggers together to hang out and have fun. That’s it. No powerpoints, no projects, no pitches – social. One of the highlights for me was being able to put a face to The Viral Garden. Mack Collier was one of the first bloggers to pick up and write about the Fiskateers crafting ambassador movement on which I had the pleasure to work during my time at Brains on Fire. Being able to spend time talking to him in person took us from the mutual admiration society to real friends and I look forward to our next meeting.
Overall lesson from the 3 days? Twitter is real – get to know it.
Many, many, many thanks for the event planning/hosting duties of CK and Drew and the friendly welcome from my new BS08 friends (listed below). How many days until BS09?
Susan Bird Tim Brunelle Katie Chatfield Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Joseph Jaffe Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet Connie Reece CeCe Lee Toby Bloomberg Seni Thomas Darryl Ohrt Joe Kutchera Paul Dunay Marshall Sponder Chris Kieff Tara Anderson Jason Falls Paul Soldera Roberta Rosenberg Saul Colt Todd Andrlik Nathan Snell Ryan Karpeles Mike Sansone Jennifer Laycock Neil Vineberg Cam Beck Mike Arauz Matthew Bailey Heather Gorringe John Rosen Cathleen Rittereiser Tamar Weinberg Rita Perea Linda Sherman Matthew McDonald Kaitlyn Wilkins Terry Starbucker
Jennifer Berk Jane Quigley John Wall Scott Monty Kevin Horne Virginia Miracle Amanda Gravel Susan Reynolds David Polinchock Shashi Bellamkonda David Berkowitz Vahe Habeshian
I am in the belly of BlogHer Business and loving it.
Bandwidth permitting (200 women live twittering, blogging and vlogging at the same time is hell on a server), my team is live blogging coverage here.
And I am live twittering here.
We are looking to add to the digital strategy talent on the Ogilvy 360 Digital Influence team in our San Francisco, New York, and DC offices. I shared a long “Personal Ad” style post about this on the OgilvyPR blog today but I will boil it down here to a few words:
- If you enjoy evangelizing the power of social media to people who may not already get it,
- If you read what certain brands, causes, or (currently) campaigns are doing to try to connect with their audiences and your mind starts rattling through what their strategy should be and all of the myriad ways that they could make that come to life,
- If you use every opportunity of someone asking for bright shiny digital object du jour (viral video, Facebok, group, widget application, wiki etc) as an opportunity to back up and talk about communications goals and set the stage for how each of these tactics would be employed in a different scenario
…then I am dying to meet you.
Demand for thoughtful, hyper-creative digital strategy that is built on sound business fundamentals is high and we are excited to grow the team to ensure we can optimize on the new opportunities in our path. If you’d like more detail or to apply, please check out the careers section of the ogilvy website and drop me a line at Virginia( dot )Miracle( at )ogilvypr( dot )com if you’d like to hear more about the various experience levels we’re seeking for the various offices or want to recommend that I reach out to someone in your network. You can also message me through Facebook or LinkedIn or Twitter.
Side note: I and other members of the 360 DI team are participating later this week in BlogHer Business and Blogger Social. Hope to see you there!!!
Virgin founder Richard Branson and Google founder Larry Page have decided that, having conquered the whole of the planet we call Earth, they need to identify more territory to conquer. What’s next for 2 such big thinkers? Why, Mars of course. Thus, they bring you “Virgle“: the open source planet that claims to be the adventure of many lifetimes.
The best part is that you can test your fitness to apply to be one of the first colonists on Mars as part of the Virgle project. Why wouldn’t you you want to go? As they say on the site “Earth has issues“.
(Larry & Richard – thank you for fooling my husband into think this was real for about 30 seconds this morning. It made by day. Happy April 1!)
OK, maybe that’s stretching it, but this interview with Rick Astley and the LA Times on the topic of “Rickrolling” may surprise you. If you’ve ever been reading a blog or message board conversation and been led to a link claiming to be something relevant that turned out to be a YouTube video of Rick Astley singing “Never Gonna Give You Up”, you’ve been Rickrolled. Cute, but even funnier when the pranks are taken offline and the song has been played live at Scientology protests then captured on video.
The interview reveals that Rick Astley is not living in the past, has a sense of humor, thinks Rickrolling is hilarious, and strongly believes that him taking part or trying to capitalize on it falls somewhere between killing the internet magic and being quite sad:
“If some DJ wants to remix Never Gonna Give You Up and put it out as a record, if he did a good job, I’d be flattered…I think the artist themselves trying to remix it is almost a bit sad, really…Either that or I’ll get myself a pseudonym and remix it.”