August 26, 2008 – 3:47 pm
Like many other voices in the social media echochamber, I am part of a panel that us up for consideration to be included in the 2009 edition of SXSW Interactive. The Viral Garden’s Mack Collier has assembled some humbling company for a panel that he calls:
Co-Created Marketing: Embracing Your Customer Evangelists Online
Helping brands, associations, [...]
August 20, 2008 – 5:36 pm
This morning on Wired, I read about a new referral bonus for World of Warcraft players who successfully recruit new players. The genius of it? The referral bonus is specifically tailored to their target audience. If you bring in a new player you get, to quote the Blizzard support site, “an exclusive [...]
August 14, 2008 – 4:30 am
Yesterday’s WSJ contained a front page story detailing the Olive Garden’s unusual challenge of figuring out how to handle the repeated, vocal endorsements of Kendra Wilkinson. As a playmate, Hef girlfriend, star of E!’s Girls Next Door, and “friend” of 730k+ on MySpace, Ms. Wilkinson has a considerable platform for her declarations of Olive [...]
August 11, 2008 – 5:17 pm
For the 4th time in my young life, I am shopping for a house. My requirements have changed from the first time I bought (access to schools with foreign language immersion vs. stumbling distance from the best margarita in Austin), but shockingly little else about the process has. Where are my awesome social [...]
August 8, 2008 – 12:36 pm
I guess I always receive the Ralph Lauren e-newsletter, but I never really notice it. Until today. How is this for an elegant & timely promotion of your Olympic integration?
The time stamp was within 8 hours of both the actual opening ceremonies and the US rebroadcast tonight. The callout [...]
