Ben at Church of the Customer and John at Brand Autopsy have kindly shared the remarkable story of Tom’s Shoes. In a nutshell:
Strategy: Passion + a Simple Mission
For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One
Advertising Budget: $0. To quote the […]
PSFK featured a set of European billboards that display live readings of the noise level in the locations where they are posted. I guess we have become to immune to irrelevant clutter - both visual and auditory - that we now need a billboard to remind us of the decibel level and the value […]
In our crazy world, time is the new luxury. And it’s not just awake time - it’s the time we spend sleeping that sometimes gets treated as a luxury instead of the precious necessity it is. You probably know that sleep is critical to everything from your ability to focus mentally to the […]
Brother Ian over at Flagged For Follow Up recently touched a nerve on a recurring theme in my life - those uninitiated to social media claiming they can’t get involved because they don’t have time for that stuff.
I have no problem with anyone who doesn’t want to participate in social media. I don’t […]
As the Miracle clan prepared for our beach trip this week, I moved from mildly amused by the colorful new vineyard vines store in Georgetown to borderline obsessed. While I had admired the slice of Martha’s Vineyard life offered in the store since its opening and had even directed visitors staying with us […]
