Monthly Archives: February 2008

Nau: Why They’re Fans

While I am a fan of what Nau stands for, I thought it would be better to turn over Nau’s “Why I’m A Fan” post to the folks who wear the clothes and truly get it.
CatchUp Lady, whose post was my first exposure to Nau.

“I would definitely spend a weekend with the Nau [...]

Nau: Sustainable Business Grows Sustainable WOM

2 months ago, I was unaware that Nau existed. This is not terribly surprising as I am not the target audience for “technical outdoor items”. What I am in the market for is examples of companies that are creating fans from the inside out and Nau was sent to me as a recommendation [...]

G2: Buying Eyes for Good

Yesterday morning, while watching the Mike & Mike Show on ESPN, I saw an interesting event that G2 was hosting in collaboration with the Super Bowl.  It was an actual (punny)bowling event with who I assume must be football stars.  I was flipping channels and barely paying attention, but I heard one of the Mikes say that for every [...]