Video alone is not Word of Mouth Marketing any more than the video of your kid’s first birthday is “viral”. Word of Mouth Marketing is a set of activities within a marketing objective that do the following:
Provide a remarkable experience (in it’s literal “worthy of remark” sense)
Facilitate sharing this experience - between customers, between […]
Forrester Research’s Josh Bernoff and Charlene Li recently published Harnessing the Power of Social Applications in the MIT Sloan Management Review. The article highlights some specific cases of social media being used to address a particular business objective. One of the lessons - leveraging social media to energize sales - featured […]
It is February 14 and time again to honor those that make life sweeter all 365 days of the year. There is one brand in whom I have always been a fan, but that evangelism has greatly amplified since the last time cupid came to Hallmark
Nau fan Chris said “every great brand has a double […]
Thanks to Jake for tagging me on this particular assignment. It is particularly apropos as I have been commuting back and forth to DC for the last 5 weeks and have become an expert packer. Here are the items that always make the cut:
Cash – I know, I know, its old fashioned, but […]
I feel like Jay Leno, but this just appeared in my inbox and gave me a good chuckle. Note the last line. Thanks, WSJ.com!
