Corporate Blogs: Sucking or Progressing?

Corporate Blogs: Sucking or Progressing?

Sparked by a recent Forrester report that corporate blogs are one of the least trusted forms of media, much has been written on the topic of corp comms in the last few days.  Here’s the chart that launched this dicussion

As this discussion is going on, Rome is burning (economically speaking).  This offers corporate blogs an amazing opportunity to use their platforms for good, not evil, and some art stepping up to the plate in a significant way.

I detailed some examples in a post yesterday to the Ogilvy 360 Digital Influence blog.  Meanwhile, my Ogilvy colleague and blogger extraordinaire was also fanning the flames over at the Influential Marketing Blog.

What do you think?  Is the Forrester-reported suckage real?  Or does the transparent social media treatment of recent unfortunate events change your mind about their value the way it has mine?

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