Tag Archives: word of mouth marketing

Amazon’s Investment in Customer Experience

January 7, 2008 – 4:32 am

There was a great case study shared by Jeffery Eisenberg yesterday in his post “Should You Cancel All Your Advertising?”. In 2003, Jeff Bezos pulled all of Amazon’s advertising and chose to reinvest those dollars in deferring shipping charges for customers. This shows insight into the top potential objection to shopping online and […]

By virginia.miracle | Posted in Clutter Free Marketing | Also tagged , , | Comments (0)

High End Hotels Reward with Experiences, not Clutter

December 30, 2007 – 1:29 pm

The Wall Street Journal recently featured a story about a California couple who traded in a whopping 124,000 Starwood Preferred points for the chance to accompany John Travolta to the premiere of Hairspray in New York. While not exactly my cup of tea, I can only imagine how much these folks are enjoying sharing stories […]

By virginia.miracle | Posted in Brands Worthy of a Weekend, Clutter Free Marketing | Also tagged , , | Comments (4)