While prowling my new Georgetown neighborhood for fashion finds this past weekend, I stumbled across a darling awning in the distance proclaiming “Georgetown Cupcake“. The cupcake phenomenon that has kept lines formed at Sprinkles in LA and Magnolia in NYC (immortalized in SNL’s Lazy Sunday) has officially reached my new corner of the world.
I […]
Video alone is not Word of Mouth Marketing any more than the video of your kid’s first birthday is “viral”. Word of Mouth Marketing is a set of activities within a marketing objective that do the following:
Provide a remarkable experience (in it’s literal “worthy of remark” sense)
Facilitate sharing this experience - between customers, between […]
While I am a fan of what Nau stands for, I thought it would be better to turn over Nau’s “Why I’m A Fan” post to the folks who wear the clothes and truly get it.
CatchUp Lady, whose post was my first exposure to Nau.
“I would definitely spend a weekend with the Nau […]
2 months ago, I was unaware that Nau existed. This is not terribly surprising as I am not the target audience for “technical outdoor items”. What I am in the market for is examples of companies that are creating fans from the inside out and Nau was sent to me as a recommendation […]
