Video alone is not Word of Mouth Marketing any more than the video of your kid’s first birthday is “viral”. Word of Mouth Marketing is a set of activities within a marketing objective that do the following:
Provide a remarkable experience (in it’s literal “worthy of remark” sense)
Facilitate sharing this experience - between customers, between […]
The Today show featured some marketing envorinmentalism - one school’s great results of holding a ”catalog cancelling challenge“. You can join the clutter-free ranks at catalogchoice.org.
While catalogs take a long time to decompose yet are only “good” for a limited time, it appears that viral video can live forever. Just for fun, I started searching for some […]
