Tag Archives: Surge

Hydrox’s Fans Won’t Forget

There is a fun story in today’s WSJ about brand fans of the Oreo also-ran, Hydrox. Kellogg killed off the cookie brand, which would have celebrated its 100th anniversary this year, in 2003 after failing to gain any ground against the Oreo even after reformulating and renaming the product “Droxie” to try to appeal [...]