At the end of last week, Nau announced that they’re back. They’ve been acquired by another remarkable company - Horny Toad - who has agreed to handle their financing issues and has wisely supported Nau keeping its distinct and remarkable brand personality in tact.
One of the reasons they decided to hunker cited in their […]
I never pictured announcing that a Brand Worthy of a Weekend has gone out of business, but this post is exactly that. Groundbreaking sustainable clothier Nau announced on Friday that, due to an inability to raise another round of capital, they are closing up shop. Click here to read the note from the […]
While I am a fan of what Nau stands for, I thought it would be better to turn over Nau’s “Why I’m A Fan” post to the folks who wear the clothes and truly get it.
CatchUp Lady, whose post was my first exposure to Nau.
“I would definitely spend a weekend with the Nau […]
2 months ago, I was unaware that Nau existed. This is not terribly surprising as I am not the target audience for “technical outdoor items”. What I am in the market for is examples of companies that are creating fans from the inside out and Nau was sent to me as a recommendation […]
