Tag: global advocacy

Building Blocks of Action Brands

Building Blocks of Action Brands

Note: this is cross posted at the 360 DI Fresh Influence blog.

avaaz450Recently, some of us around the 360 DI team have spent some serious quality time with the  international advocacy-movement building experts at Purpose Campaigns.  Inspired by one of his Australian quotable quotes, I asked co-founder Jeremy Heimans to answer a few questions for the Fresh Influence blog.

VM: I recently heard you say that “newsletters are the enemy” for building advocacy movements.  Given that you have built a number of global  movements from the ground up (Global MoveOn compliment  Avaaz (pictured above), anti-nuclear Global Zero, and GetUp Australia to name a few), can you share a few core tenets of designing and maintaining a truly “action”-oriented brand?

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