Tag Archives: Fiskateers

Let’s Take It Offline - BlogHer & Blogger Social

I wrapped up my week last week in New York at 2 amazing in-person events for active online social media creators: BlogHer Business and Blogger Social ‘08. I walked away with more robust connections with people I already knew online and a list of new blogs that I should be reading. It is […]

Fiskateers “Energizing” Sales through Social Media

Forrester Research’s Josh Bernoff and Charlene Li recently published Harnessing the Power of Social Applications in the MIT Sloan Management Review. The article highlights some specific cases of social media being used to address a particular business objective. One of the lessons - leveraging social media to energize sales - featured […]