Tag Archives: Costco

Costco Cont. - Why I’m a Fan

January 13, 2008 – 5:15 am

Why am I a Costco fan? 1 word: Churro. Just kidding, although I do look forward to a Costco churro as a reward for pulling myself away from their deal sprinkled aisles with anything less than a $300 bill.
The truth is that I love Costco’s mixture of constancy and variety.
Constant features: accepting returns […]

By virginia.miracle | Posted in Brands Worthy of a Weekend | Comments (2)

How Costco Creates Fans

January 12, 2008 – 6:09 am

Note: Costco’s success is well documented, but this weekend I’m going to talk not about their fiscal success, but how they’ve created evangelists and why I am among them. They exemplify a brand that is worthy of a weekend.
To me, the exciting thing about Costco evangelists is that lurk in unexpected places. […]

By virginia.miracle | Posted in Brands Worthy of a Weekend | Comments (4)