There was a great case study shared by Jeffery Eisenberg yesterday in his post “Should You Cancel All Your Advertising?”. In 2003, Jeff Bezos pulled all of Amazon’s advertising and chose to reinvest those dollars in deferring shipping charges for customers. This shows insight into the top potential objection to shopping online and [...]
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Virginia Miracle
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- Sat down to get some work done to prep for tomorrow and - wait for it - locked out of the portal. Urgent blackberries to helpdesk now in.
- 40 minutes until the Red River shootout. Missing the Lone Star State today... Not the same watching from Georgetown.
- Getting excited for BlogHer in DC on Monday. @tanyachadha is also going to Boston tomorrow. Can't believe its here already.
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