Category Archives: Recruiting

New Orleans: Soul Is Waterproof

April 13, 2008 – 9:46 am

I ended the week with a complete change of scenery - flying to New Orleans to spread the word on Word of Mouth Marketing at the New Orleans AMA. I knew that I would enjoy sharing the WOMM stories that inspire me with a new group of people. What I didn’t anticipate was […]

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What’s Your “Deal Factor”?

April 9, 2008 – 7:13 pm

I often talk about my Dell experience when I’m illustrating lessons learned about direct response, “traditional” online advertising and the power of WOM. When it comes to remarkable recruiting, however, everything I know I learned at Trilogy – an enterprise software company in Austin, Texas. Trilogy deservedly got a lot of ink […]

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