Category Archives: Integrated Marketing

WGA Strike Ripples Extend

The WGA strike has had an impact that goes beyond late night hosts growing beards and folks like me considering spending their hard earned free time watching American Gladiators. While it may be a mild annoyance for me, the WGA/AMPTP standoff is starting to have ripple effects on a number of other online and [...]

LOST Fans Fly Oceanic Air

While watching some DVR’ed content from last night, I caught a TV commercial for Oceanic Air - the fictional airline that the Lost folks were on when their plane went down. There was a small note on the bottom of the ad that said something like “paid for by ABC” - subtle enough that [...]

Catching up on “In the MotherHood”

Maybe it’s because I work. Maybe it’s because I am new to the Mom game. Maybe it’s because I don’t DVR Ellen. Whatever the reason, I missed “In the MotherHood” when it debuted last Mother’s Day. MotherHood is a series of 5 webisodes. The situations are submitted by and voted [...]

A Humorous Toast to Superfluous Integration

I am lucky enough to still be on the holiday mailing list for my long lost friends on the left coast – Cole & Weber United. This year, their greeting was so good that I feel moved to share. Instead of sending a boring paper card, they sent an integrated media map [...]