Yesterday, brand Husband (also my blog stringer) called in a tip from our Georgetown neighborhood that a van with Aaron Eckhart’s photo on it, and campaign signs reading “I Believe in Harvey Dent”. He suggested I check out the faux campaign website.
I then mentioned this to the Catch Up Lady who clued me in […]
“What we keep we lose, and only what we give remains our own” was stitched on a banner that I saw every day on my way into elementary school. At that point, it was more of a moral compass. More recently, I’ve seen it turn into sound business advice.
There is no greater assignment […]
Video alone is not Word of Mouth Marketing any more than the video of your kid’s first birthday is “viral”. Word of Mouth Marketing is a set of activities within a marketing objective that do the following:
Provide a remarkable experience (in it’s literal “worthy of remark” sense)
Facilitate sharing this experience - between customers, between […]
I feel like Jay Leno, but this just appeared in my inbox and gave me a good chuckle. Note the last line. Thanks, WSJ.com!
Yesterday morning, while watching the Mike & Mike Show on ESPN, I saw an interesting event that G2 was hosting in collaboration with the Super Bowl. It was an actual (punny)bowling event with who I assume must be football stars. I was flipping channels and barely paying attention, but I heard one of the Mikes say that for every […]
