January 13, 2008 – 5:15 am
Why am I a Costco fan? 1 word: Churro. Just kidding, although I do look forward to a Costco churro as a reward for pulling myself away from their deal sprinkled aisles with anything less than a $300 bill.
The truth is that I love Costco’s mixture of constancy and variety.
Constant features: accepting returns [...]
January 12, 2008 – 6:09 am
Note: Costco’s success is well documented, but this weekend I’m going to talk not about their fiscal success, but how they’ve created evangelists and why I am among them. They exemplify a brand that is worthy of a weekend.
To me, the exciting thing about Costco evangelists is that lurk in unexpected places. [...]
January 6, 2008 – 7:31 am
5 years ago, I decided that I wanted to look at little different when I got married. This largely stemmed from the fact I am 6 feet tall and sturdy and I knew that wearing any variation on the typical strapless meringue princess dress was not going to work. I grew up in [...]
January 5, 2008 – 6:11 pm
Note: This is the first of the “Brands Worthy of a Weekend” series. These are, quite simply, brands that some find inspiring enough that they would make the personal sacrifice of a weekend to spend time learning about the company and meeting other enthusiasts. St. John Knit is one of my selections [...]
January 4, 2008 – 6:04 am
In my post last week about high end brands such as Kimpton Hotels rewarding customers with unique experiences instead of things, I mentioned my personal choice to give my father a night at Kimpton’s Hotel Monaco property in DC for his birthday. Last night, I called him in his room and heard a new [...]
