Monthly Archives: June 2008

Nau’s Remarkable Second Life

June 30, 2008 – 7:04 am

At the end of last week, Nau announced that they’re back. They’ve been acquired by another remarkable company - Horny Toad - who has agreed to handle their financing issues and has wisely supported Nau keeping its distinct and remarkable brand personality in tact.
One of the reasons they decided to hunker cited in their [...]

By virginia.miracle | Posted in Brands Worthy of a Weekend | Tagged , | Comments (0)

Target’s Newsweek Innovation

June 16, 2008 – 6:12 pm

Whilst perusing Inc. Magazine’s nest of blogs, I came across a great example of innovative marketing environmentalism. Tom Szaky, CEO of Terra Cycle and author of the Eco-Capitalist blog, sold Newsweek magazine and Target on a unique promotion for their April Earth Day cover. The idea is something he calls “upcycling” - using [...]

By virginia.miracle | Posted in Clutter Free Marketing | Tagged , | Comments (1)

Teddy Bears Have Ears

June 5, 2008 – 3:19 am

Vermont Teddy Bear picked up my rant in their Google alerts and reached out to me through Facebook to explain the situation (it was an affiliate, not them) and shared their desire to investigate.
I just posted the full scoop on the Ogilvy 360 Digital Influence blog here.

By virginia.miracle | Posted in Uncategorized | Tagged | Comments (0)

DM 2.0: Comment Spam

June 4, 2008 – 2:45 am

When I began this blog, I thought that Direct Mail was the height of marketing clutter. It was the tail end of the holiday season, and even though I did end up purchasing a few items from the Hammacher Schlemmer catalog, I felt deeply annoyed by the sheer volume, poundage, and paper waste in [...]

By virginia.miracle | Posted in Clutter Free Marketing | Tagged , | Comments (2)