Monthly Archives: April 2008

Tom’s of Maine Walks the Walk

My sensitive (gums, that is) husband recently purchased a tube of Tom’s of Maine natural toothpaste. What caught my eye was not the tube, but a stuffer inside the box that highlighted a particular employee and her volunteer with with animals. Her title was listed as “consumer dialogue specialist” and the volunteer work […]

New in Events? WOMM-U and nTag

What’s new in the world of conferences, you say? 2 things particularly spring to mind.
I just finished all of my plans to attend the upcoming WOMM-U Conference in Miami, FL. There is a great list of mainstage attractions, but what makes this event different is that the 2 days will be peppered with […]

Beija-Flor: Why Michelle’s a Fan

What follows is Part 2 to the Brands Worth of a Weekend look at Beija-Flor jeans. While I am personally a fan of Beija-Flor, I am relatively new to the brand, so I asked one of their longtime fans, Michelle Henderson, to answer a few questions.
How were you first introduced to Beija Flor?
I was […]

BWOW: Beija-Flor Jeans

I’m excited to share a relatively new brand in the Brands Worthy of a Weekend series. Beija-Flor Jeans is a transcontinental brand born of necessity and unique knowledge. Emilie Whitaker became aware of an opportunity in the women’s designer jeans market when she spent a frustrating day going store to store with a […]

New Orleans: Soul Is Waterproof

I ended the week with a complete change of scenery - flying to New Orleans to spread the word on Word of Mouth Marketing at the New Orleans AMA. I knew that I would enjoy sharing the WOMM stories that inspire me with a new group of people. What I didn’t anticipate was […]