Monthly Archives: December 2007

Hornsby Shares Clutter-Free Holiday Gift

When I say I am a Bruce Hornsby fan, I do not say so lightly. I have been a fan for more than half of my years on this earth and, because of the web bringing niche audiences together, there has never been a better time to be a fanatic. The live shows […]

High End Hotels Reward with Experiences, not Clutter

The Wall Street Journal recently featured a story about a California couple who traded in a whopping 124,000 Starwood Preferred points for the chance to accompany John Travolta to the premiere of Hairspray in New York. While not exactly my cup of tea, I can only imagine how much these folks are enjoying sharing stories […]

Deep Doughnut Thoughts

If there was a single venue that offered Dunkin Donuts’ delicious coffee and Krispy Kreme’s delectable doughnuts, I would weigh 300 lbs and be wired all the time.
This seems like a seamless integration of strengths and something that would make me a lot happier than XM+Sirius.

Coming soon to an interweb near you

The Marketing Environmentalism blog will celebrate the companies that are inviting their customers into conversations instead of annoying them with inefficient interruption marketing. The challenge is that most companies are designed for the traditional command & control marketing model where brand is a thing to be a finished good instead of a collaboration. […]