Tag: Stay Fit

WOM-Worthy STAY-FIT @ Hyatt

WOM-Worthy STAY-FIT @ Hyatt

I am writing this in the Denver Hyatt Regency.  I had not looked forward to staying here one way or another because, like my rental “oldsmobuicks”, a Hyatt = a Marriott = a Hilton for me.  It’s all basically the same satisfactory experience.

The time change, however, has provided me with enough time to work out before my nutty day here.  So, at 4am, I looked in the guest services for info on a workout room.  Here’s what I found:

“The Stay Fit concierge is available 24 hours a day to assist you with your quest to “stay fit” while traveling.  Our Stay Fit concierge can arrange to have fitness apparel, including workout shirts, shorts, socks, and even shoes delivered to your room.”

This OFFICIALLY takes away any excuse you might have come up with to stay in bed.  And when you get to the gym?  Big, modern, clean, loaner headphones, nice fluffy towels – the works.  The result for me is that if I am in a city where I can not stay Kimpton, I may look for a Hyatt instead.  This expereince has changed my brand impression more than any combination of ads could.