Tag: entrepreneur

Exciting Update, Article & W20 SXSW Video

Exciting Update, Article & W20 SXSW Video

A lot has happened over the last couple of months.  Most importantly, Spredfast and Mass Relevance merged this month to form a 350 person Social Marketing Platform company, for which I am pleased to serve as Chief Customer Officer.  Lots more to come on that and the marketing at the speed of life made possible by the combined technologies.

In March, the folks at Entrepreneur were kind enough to publish me.  Please visit them here to read the full text of Woo Loyal Customers For Life with 4 Winning Ways.

And during SXSW, I participated in the WCG’s W2O Group Pre-Commerce Summit.  The video and slides from this 10 minute talk here:

Bonus: I address my very loud green jacket IN the video.

Social Media Rules Article in Entrepreneur

Social Media Rules Article in Entrepreneur

Last week, an interview I did with Entrepreneur magazine did whatever the digital version of “hit the newsstands” is.  While many of these thoughts were geared to CEOs of small or medium businesses, the content could really apply to any social media leader living in the real world of constrained resources.

Please head on over there and take a gander.