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	<title>Virginia Miracle &#187; ToyJoy</title>
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	<description>Word of Mouth Marketing Practitioner</description>
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		<title>Have You Heard The Story of Rody?</title>
		<link>http://www.virginiamiracle.com/2008/09/14/have-you-heard-the-story-of-rody/</link>
		<comments>http://www.virginiamiracle.com/2008/09/14/have-you-heard-the-story-of-rody/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 23:54:23 +0000</pubDate>
		<dc:creator>virginia.miracle</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing to Moms]]></category>
		<category><![CDATA[Rody]]></category>
		<category><![CDATA[ToyJoy]]></category>

		<guid isPermaLink="false">http://www.virginiamiracle.com/?p=194</guid>
		<description><![CDATA[On a recent trip to Austin, my family paid a visit to my favorite toy store on the planet &#8211; Toy Joy on 29th &#38; Guadelupe.  While I have been making excuses to frequent Toy Joy for almost a decide, I feel totally justified shopping there now I have an actual child for whom to [...]]]></description>
			<content:encoded><![CDATA[<p>On a recent trip to Austin, my family paid a visit to my favorite toy store on the planet &#8211; <a title="Toy Joy" href="http://www.toyjoy.com" target="_blank">Toy Joy </a>on 29th &amp; Guadelupe.  While I have been making excuses to frequent Toy Joy for almost a decide, I feel totally justified shopping there now I have an actual child for whom to buy toys!</p>
<p>When we walked in, baby in tow, we saw a row of brightly colored blow-up&#8230;somethings &#8211; burros? ponies?  It wasn&#8217;t clear.  We were staring at them quizzically when one of Toy Joy&#8217;s incredible helpful sales staff directly asked us &#8220;Would you like to hear the story of Rody?&#8221;  Who doesn&#8217;t love a great story?  Here is what she told us.<a href="http://www.virginiamiracle.com/wp-content/uploads/2008/08/rody.jpg"><img class="size-medium wp-image-195" title="rody" src="http://www.virginiamiracle.com/wp-content/uploads/2008/08/rody-196x300.jpg" alt="Hello, My Name is Rody" width="196" height="300" /></a></p>
<ul>
<li>Rody is made in Italy (subtext: not China).</li>
<li>The company that makes<a title="Rody Toy" href="http://www.rodytoy.com/" target="_blank"> Rody ONLY makes the Rody</a> &#8211; it is their specialty.</li>
<li>Rody is safe for small children but can be inflated further as the child grows &#8211; safe to 400 lbs.</li>
<li>They keep one of the store models a little more inflated so the adult staff can play.</li>
</ul>
<p>By the time she got to her last point, 2 things had happened:</p>
<ol>
<li>The saleswoman had mounted a blue Rody and was happily bouncing away.</li>
<li>I was whipping out my credit card convinced I would be depriving my child if he did not have one of these to play with on his first birthday.</li>
</ol>
<p>When was the last time a salesperson told YOU a great story?  Did you buy?</p>
<p><a href="http://www.virginiamiracle.com/wp-content/uploads/2008/08/rody.jpg"></a></p>
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