Virginia Miracle » Ralph Lauren http://www.virginiamiracle.com Word of Mouth Marketing Practitioner Tue, 31 Aug 2010 16:59:03 +0000 http://wordpress.org/?v=2.8 en hourly 1 RL’s Clutter-Free Olympic Email http://www.virginiamiracle.com/2008/08/08/rls-clutter-free-olympic-email/ http://www.virginiamiracle.com/2008/08/08/rls-clutter-free-olympic-email/#comments Fri, 08 Aug 2008 20:36:16 +0000 virginia.miracle http://www.virginiamiracle.com/2008/08/08/rls-clutter-free-olympic-email/ I guess I always receive the Ralph Lauren e-newsletter, but I never really notice it. Until today. How is this for an elegant & timely promotion of your Olympic integration? Ralph Lauren email

The time stamp was within 8 hours of both the actual opening ceremonies and the US rebroadcast tonight. The callout on the bottom gives me a reason to visit their site and check for images of how the US Olympic team actually looked in the outfits. Now, while I will not be plunking down $125 for one of their super-cool Olympic polo shirts, I may check out the site again on my laptop while watching the games.

In a gmail inbox full of messages from BabyCenter, J.Crew, Banana, eBay, et al, this really stands out.

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