Virginia Miracle » PSFK http://www.virginiamiracle.com Word of Mouth Marketing Practitioner Wed, 28 Jul 2010 14:41:13 +0000 http://wordpress.org/?v=2.8 en hourly 1 Noise Counter Cuts Marketing Clutter http://www.virginiamiracle.com/2008/07/23/noise-counter-cuts-marketing-clutter/ http://www.virginiamiracle.com/2008/07/23/noise-counter-cuts-marketing-clutter/#comments Wed, 23 Jul 2008 18:11:53 +0000 virginia.miracle http://www.virginiamiracle.com/2008/07/23/noise-counter-cuts-marketing-clutter/ Noise Awareness from PSFKPSFK featured a set of European billboards that display live readings of the noise level in the locations where they are posted. I guess we have become to immune to irrelevant clutter – both visual and auditory – that we now need a billboard to remind us of the decibel level and the value of products that can shut it out.

Because the product it is selling – a quiet Electrolux washing machine reduces the noise pollution in your home environment, I’d definitely rate this as efficient, clutter free marketing. Even in billboard form.

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