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	<title>Virginia Miracle &#187; PR Week</title>
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	<description>Word of Mouth Marketing Practitioner</description>
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		<title>Lessons from PR Week</title>
		<link>http://www.virginiamiracle.com/2008/08/07/lessons-from-pr-week/</link>
		<comments>http://www.virginiamiracle.com/2008/08/07/lessons-from-pr-week/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 12:06:22 +0000</pubDate>
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		<category><![CDATA[PR Week]]></category>

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		<description><![CDATA[I was lucky enough to talk to Tanya Lewis from PR Week a few weeks ago and to have my headshot and a few paragraphs appear in this week&#8217;s PR Week. The article profiles 4 &#8220;creatives&#8221; promoting greater understanding of social media in PR. Because of the Aug 4 timing, I was very excited to [...]]]></description>
			<content:encoded><![CDATA[<p>I was lucky enough to talk to <a href="http://www.prweekus.com/Tanya-Lewis/author/113/" title="Tanya Lewis" target="_blank">Tanya Lewis</a> from PR Week a few weeks ago and to have my headshot and a few paragraphs appear in <a href="http://www.prweekus.com/Creative-minds-thrive-on-the-digital-scene/article/113031/" title="Link" target="_blank">this week&#8217;s PR Week</a>.  The article profiles 4 &#8220;creatives&#8221; promoting greater understanding of social media in PR.  Because of the Aug 4 timing, I was very excited to do this as I could discuss the work my team will be doing covering real long-tail athlete stories on the ground in Beijing over at <a href="http://summergames.lenovo.com" title="Lenovo Athlete portal" target="_blank">http://summergames.lenovo.com</a> and at <a href="http://www.twitter.com/lenovo2008" title="Lenovo Twitter" target="_blank">www.twitter.com/lenovo2008</a>.</p>
<p>The online article is behind a subscriber-only firewall and the print article is on Page 13 so, being new to PR, I pretty much assumed this would be the veritable tree falling in the forest.  Not so.  Here&#8217;s what I learned this week:</p>
<ul>
<li>Print is alive and well in certain sectors &#8211; evidently, I have a lot of colleagues and friends who comb every page of <a href="http://www.prweekus.com" title="PR Week" target="_blank">PR Week</a>.</li>
<li>News of print coverage travels fast online through social media.  <a href="http://evangelisting.blogspot.com/" title="Evange.list" target="_blank">Change blogger</a> and former colleague Qui Diaz was quick to tweet her congratulations and I have received emails from a range of folks I hadn&#8217;t heard from in a while.<a href="http://www.virginiamiracle.com/wp-content/uploads/2008/08/miracle-door-small.jpg" title="Small"><img src="http://www.virginiamiracle.com/wp-content/uploads/2008/08/miracle-door-small.jpg" alt="Small" /></a></li>
<li>But most interesting?<strong> Everyone who wants to be perceived as creative has their headshot done in front of a brick wall</strong>.  ALL 4 individuals from the article had done this.  I was lucky that mine looked slightly different as it was taken in front of a &#8220;Beware of the Dog&#8221; mural in an alley in Greenville (thank you <a href="http://www.brainsonfire.com" title="Brains on Fire" target="_blank">Brains on Fire</a>).   Evidently, I&#8217;m going to have to think of something really nutty &#8211; swinging from a trapeze? &#8211; to set me apart from the rest of the &#8220;creative&#8221; PR set.  Any suggestions?</li>
</ul>
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