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	<title>Virginia Miracle &#187; Lost</title>
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	<link>http://www.virginiamiracle.com</link>
	<description>Word of Mouth Marketing Practitioner</description>
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		<title>LOST Fans Fly Oceanic Air</title>
		<link>http://www.virginiamiracle.com/2008/01/12/lost-fans-fly-oceanic-air/</link>
		<comments>http://www.virginiamiracle.com/2008/01/12/lost-fans-fly-oceanic-air/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 21:54:09 +0000</pubDate>
		<dc:creator>virginia.miracle</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Lost]]></category>

		<guid isPermaLink="false">http://virginiamiracle.com/2008/01/12/lost-fans-fly-oceanic-air/</guid>
		<description><![CDATA[While watching some DVR&#8217;ed content from last night, I caught a TV commercial for Oceanic Air &#8211; the fictional airline that the Lost folks were on when their plane went down.  There was a small note on the bottom of the ad that said something like &#8220;paid for by ABC&#8221; &#8211; subtle enough that [...]]]></description>
			<content:encoded><![CDATA[<p>While watching some DVR&#8217;ed content from last night, I caught a TV commercial for Oceanic Air &#8211; the fictional airline that the Lost folks were on when their plane went down.  There was a small note on the bottom of the ad that said something like &#8220;paid for by ABC&#8221; &#8211; subtle enough that only Lost insiders would notice.  If you are into Lost or integrated marketing, visit <a href="http://www.flyoceanicair.com" title="Oceanic Air" target="_blank">flyoceanicair.com</a> and enjoy the site that it &#8220;subliminally&#8221; links to which I amateurishly tried to capture here&#8230;</p>
<p><a href="http://virginiamiracle.com/wp-content/uploads/2008/01/fly-oceanic-air1.JPG" title="Oceanic Air"><img src="http://virginiamiracle.com/wp-content/uploads/2008/01/fly-oceanic-air1.JPG" alt="Oceanic Air" /></a></p>
<p>Good way to whet fan appetite for the new episodes &#8211; not that there&#8217;s much competition these days.</p>
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