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	<title>Virginia Miracle &#187; geotargeting</title>
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		<title>From Geo to Micro to No-No</title>
		<link>http://www.virginiamiracle.com/2010/04/15/from-geo-to-micro-to-no-no/</link>
		<comments>http://www.virginiamiracle.com/2010/04/15/from-geo-to-micro-to-no-no/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:11:00 +0000</pubDate>
		<dc:creator>virginia.miracle</dc:creator>
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		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[geotargeting]]></category>

		<guid isPermaLink="false">http://www.virginiamiracle.com/?p=532</guid>
		<description><![CDATA[or&#8230;Why I &#8216;m Breaking Up with Foursquare For a while, I was one of &#8220;those&#8221; Foursquare people.  You know&#8230; rushing to document each and every place I visited, interrupting conversations with real life people to look down at my phone and find the appropriate check-in location, and generally Type-A about becoming the Mayor of SOMETHING [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full  wp-image-533" title="foursquare-1" src="http://www.virginiamiracle.com/wp-content/uploads/2010/04/foursquare-1.jpg" alt="foursquare-1" width="360" height="240" />or&#8230;<em>Why I &#8216;m Breaking Up with Foursquare</em></p>
<p>For a while, I was one of &#8220;those&#8221; Foursquare people.  You know&#8230; rushing to document each and every place I visited, interrupting conversations with real life people to look down at my phone and find the appropriate check-in location, and generally Type-A about becoming the Mayor of SOMETHING for goodness sake.  I truly felt sadness at my recent ousting from the Mayorship of the <a title="Hotel Triton" href="http://www.hoteltriton.com/" target="_blank">Hotel Triton</a> in SF earlier this week.</p>
<p>I liked Foursquare because it was turning my nomadic life into a real life video game.  On top of my Kimpton stays and frequent flier miles, I was getting electronic cred for criss-crossing the country every week and I liked it.  Now, I&#8217;m approaching done.  3 reasons why:</p>
<p>1) <strong>Frustration</strong> &#8211; The quick proliferation of users has taken the definition of &#8220;location&#8221; from geo to nano.  As the user-define locations on Foursquare have gotten smaller and smaller, the user is overwhelmed with options for where to check in &#8211; none of which may seem &#8220;legit&#8221; or correct.  I won&#8217;t pore through 50 different options figuring out where to check  in.  The only plus is that this allows for more &#8220;Mayors&#8221;.</p>
<p>2) <strong>Loss of Utility</strong> &#8211; The &#8220;nano&#8221; problem above also reduces the utility of the tool.  I&#8217;m interested in seeing who else is at the Austin airport &#8211; not who is at gate 18 or at the Auntie Anne&#8217;s pretzels by Delta in Concourse B.  This means I can really only look at where my current friends are and that&#8217;s it.</p>
<p>3) <strong>Now What?</strong> Once you&#8217;ve opened all the badges for your normal activity, whither thou goest your Foursquare experience?  This phenomenon is relatively well documented &#8211; quite amusingly as &#8220;Apathy&#8221; in this &#8220;<a title="Fast Company" href="http://www.fastcompany.com/1603217/the-five-stages-of-foursquare-use" target="_blank">From Addiction to Apathy</a>&#8221; post from Fast Company (h/t <a title="kai macmahon" href="http://www.twitter.com/kaimac" target="_blank">@KaiMac</a>).</p>
<p>I hope there is a plan &#8211; a deeper level of engagement?, maybe &#8220;verified&#8221; locations a la Twitter?  I hope so, but I may have to read about it in Mashable because I&#8217;m not sure I&#8217;ll still be a user when they figure it out.</p>
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