How do you handle this statement? In the past, I have chosen to fight it with a mountain of demographic data (or the handy Forrester technographics tool), but demographic data can easily be dismissed as too generic or inflated.  This is as much a state of mind issue as state of the reality issue anyway. Here are some other options to address:
• Train and encourage personal social media adoption in the workplace. Once it becomes a part of your life, it is much easier to understand the benefits, relevance to your customers, and how your might marry the two. This is  harder than it seems – it is very easy to help someone set up a Facebook account, but an uphill battle to get them to use it.
• Get specific data on your customers’ social media usage. This could be done through primary methods like polls or through secondary research such as looking for mentions in social media (free tools include Summize Twitter search, searching on Facebook, or Google Blogsearch). While demographic data may not hold water with your peers, demonstrating that  your customers are looking for you is extremely compelling.
• Run a pilot in your “Sweet Spot” to show results. When all else fails, ask forgiveness.  (note: this could be risky, but sometimes very successful).

What have YOU done in your workplace, your agency, or around your dinner table to respond when you hear that social media is just for kids?