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	<title>Comments for Marketing Environmentalism</title>
	<link>http://www.virginiamiracle.com</link>
	<description>Virginia Miracle</description>
	<pubDate>Sat, 17 May 2008 17:49:21 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
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		<title>Comment on How St. John Knit Creates Loyalists by Mila</title>
		<link>http://www.virginiamiracle.com/2008/01/05/how-st-john-knit-creates-loyalists/#comment-247</link>
		<dc:creator>Mila</dc:creator>
		<pubDate>Mon, 12 May 2008 19:07:37 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/01/05/how-st-john-knit-creates-loyalists/#comment-247</guid>
		<description>This is very good information.  St. John Knits and other treasures provides Gorgeous St. John Knits for less.</description>
		<content:encoded><![CDATA[<p>This is very good information.  St. John Knits and other treasures provides Gorgeous St. John Knits for less.</p>
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		<title>Comment on Tom&#8217;s of Maine Walks the Walk by Wendy Jo</title>
		<link>http://www.virginiamiracle.com/2008/04/29/toms-of-maine-walks-the-walk/#comment-243</link>
		<dc:creator>Wendy Jo</dc:creator>
		<pubDate>Sat, 10 May 2008 01:10:52 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/04/29/toms-of-maine-walks-the-walk/#comment-243</guid>
		<description>I've been a fan of Tom's of Maine for quite a few years now.  There's something about companies that live their values...they really do deliver the results.  Matter of fact, I know of another company in Maine that has a slogan along those lines.  Must be a Maine thing.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been a fan of Tom&#8217;s of Maine for quite a few years now.  There&#8217;s something about companies that live their values&#8230;they really do deliver the results.  Matter of fact, I know of another company in Maine that has a slogan along those lines.  Must be a Maine thing.</p>
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		<title>Comment on R.I.P. Nau by Chris Wojda</title>
		<link>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-242</link>
		<dc:creator>Chris Wojda</dc:creator>
		<pubDate>Fri, 09 May 2008 13:33:06 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-242</guid>
		<description>I'm obviously really sad to see NAU go.  Not how I wanted to start my Friday.  For what it's worth, that's a great sale they're having.  Get it while you can.</description>
		<content:encoded><![CDATA[<p>I&#8217;m obviously really sad to see NAU go.  Not how I wanted to start my Friday.  For what it&#8217;s worth, that&#8217;s a great sale they&#8217;re having.  Get it while you can.</p>
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		<title>Comment on R.I.P. Nau by Carrie</title>
		<link>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-241</link>
		<dc:creator>Carrie</dc:creator>
		<pubDate>Wed, 07 May 2008 00:05:56 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-241</guid>
		<description>Thanks for letting me know.  Ever since you posted about them I have been reading their blog.  i also picked up a great b-day gift for my little bro, who was quickly becoming a fan.</description>
		<content:encoded><![CDATA[<p>Thanks for letting me know.  Ever since you posted about them I have been reading their blog.  i also picked up a great b-day gift for my little bro, who was quickly becoming a fan.</p>
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		<title>Comment on R.I.P. Nau by Jeff</title>
		<link>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-239</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 06 May 2008 15:57:34 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-239</guid>
		<description>I love the idea of "Let them see you sweat." It seems to me that this goes against every bit of conventional PR wisdom but seems like an incredibly smart strategy for getting passionate supporters up and moving.  Thanks for the great insight!!</description>
		<content:encoded><![CDATA[<p>I love the idea of &#8220;Let them see you sweat.&#8221; It seems to me that this goes against every bit of conventional PR wisdom but seems like an incredibly smart strategy for getting passionate supporters up and moving.  Thanks for the great insight!!</p>
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		<title>Comment on R.I.P. Nau by Evie</title>
		<link>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-232</link>
		<dc:creator>Evie</dc:creator>
		<pubDate>Mon, 05 May 2008 01:27:21 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/05/04/rip-nau/#comment-232</guid>
		<description>Very, very sad to hear that about Cereality, but at least it's not the whole chain (minimal as it is). I drove two hours to Philly when I first heard about it, just to go there for dinner.</description>
		<content:encoded><![CDATA[<p>Very, very sad to hear that about Cereality, but at least it&#8217;s not the whole chain (minimal as it is). I drove two hours to Philly when I first heard about it, just to go there for dinner.</p>
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		<title>Comment on Tom&#8217;s of Maine Walks the Walk by Nicole</title>
		<link>http://www.virginiamiracle.com/2008/04/29/toms-of-maine-walks-the-walk/#comment-225</link>
		<dc:creator>Nicole</dc:creator>
		<pubDate>Tue, 29 Apr 2008 12:50:33 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/04/29/toms-of-maine-walks-the-walk/#comment-225</guid>
		<description>Toms of Maine is fabulous. First of all, they are making business work in a place that is not business-friendly (the great but heavily taxed state of Maine). Second, they were environmental long before it was cool. I buy only their toothpaste! Way to give them props!</description>
		<content:encoded><![CDATA[<p>Toms of Maine is fabulous. First of all, they are making business work in a place that is not business-friendly (the great but heavily taxed state of Maine). Second, they were environmental long before it was cool. I buy only their toothpaste! Way to give them props!</p>
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		<title>Comment on What&#8217;s Your &#8220;Deal Factor&#8221;? by Wade Rockett</title>
		<link>http://www.virginiamiracle.com/2008/04/09/whats-your-deal-factor/#comment-221</link>
		<dc:creator>Wade Rockett</dc:creator>
		<pubDate>Tue, 22 Apr 2008 18:39:38 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/04/09/whats-your-deal-factor/#comment-221</guid>
		<description>One tactic might be to confront candidates with the reality of change during the interview. Without going into too much detail, explain that the company is going through a lot of change, and describe some ways in which that affects the work environment. Watch their reactions closely - do they look disappointed? Resigned? Excited?

(I tend to get excited when I hear that a company is in the throes of change, because it means there's an opportunity to be one of those steadfast, optimistic people who got the company through a really challenging time.)</description>
		<content:encoded><![CDATA[<p>One tactic might be to confront candidates with the reality of change during the interview. Without going into too much detail, explain that the company is going through a lot of change, and describe some ways in which that affects the work environment. Watch their reactions closely - do they look disappointed? Resigned? Excited?</p>
<p>(I tend to get excited when I hear that a company is in the throes of change, because it means there&#8217;s an opportunity to be one of those steadfast, optimistic people who got the company through a really challenging time.)</p>
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		<title>Comment on Rick Astley: Cool at Last by Kristen Preau</title>
		<link>http://www.virginiamiracle.com/2008/03/26/rick-astley-cool-at-last/#comment-218</link>
		<dc:creator>Kristen Preau</dc:creator>
		<pubDate>Mon, 21 Apr 2008 20:47:11 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/03/26/rick-astley-cool-at-last/#comment-218</guid>
		<description>Virginia - I was perusing your site after you spoke at the New Orleans AMA meeting (great presentation btw) and had to laugh when I found this post. We have a resident "Rick Roller" in our office and he has definitely  spawned an all-out battle in our office. 

He's also the head Interactive director at Zehnder Communications and took the competition as far as creating his own Rick Roll. 

Prior to the local ADDY (advertising) awards show, he claimed that he was a given a sneak peek at the winners and we could see how many awards we won here: http://www.z-comm.com/addy/

I didn't fall for it of course ;)</description>
		<content:encoded><![CDATA[<p>Virginia - I was perusing your site after you spoke at the New Orleans AMA meeting (great presentation btw) and had to laugh when I found this post. We have a resident &#8220;Rick Roller&#8221; in our office and he has definitely  spawned an all-out battle in our office. </p>
<p>He&#8217;s also the head Interactive director at Zehnder Communications and took the competition as far as creating his own Rick Roll. </p>
<p>Prior to the local ADDY (advertising) awards show, he claimed that he was a given a sneak peek at the winners and we could see how many awards we won here: <a href="http://www.z-comm.com/addy/" rel="nofollow">http://www.z-comm.com/addy/</a></p>
<p>I didn&#8217;t fall for it of course <img src='http://www.virginiamiracle.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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		<title>Comment on Beija-Flor: Why Michelle&#8217;s a Fan by Abby Payne</title>
		<link>http://www.virginiamiracle.com/2008/04/17/beija-flor-why-michelles-a-fan/#comment-217</link>
		<dc:creator>Abby Payne</dc:creator>
		<pubDate>Mon, 21 Apr 2008 15:23:36 +0000</pubDate>
		<guid>http://www.virginiamiracle.com/2008/04/17/beija-flor-why-michelles-a-fan/#comment-217</guid>
		<description>I just immediately went to ilovethesejeans.com and ordered a pair.  I'll let you know what I think.  THANKS for the tip!!!</description>
		<content:encoded><![CDATA[<p>I just immediately went to ilovethesejeans.com and ordered a pair.  I&#8217;ll let you know what I think.  THANKS for the tip!!!</p>
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