About the Blog
Welcome! I am passionate about word of mouth marketing and how enterprises are transforming social to facilitate it. That is the base topic of most of what you’ll read here, including some love notes to some of the brands, companies, and movements that I find remarkable.
As you’ll read in my bio, I work for a very large company (Ogilvy) owned by a massive holding company. As such, here is the official disclaimer that what you read here are my opinions and mine alone.
I am also a frequent contributor to Ogilvy’s Fresh Influence blog which can be f0und here.