Comments on: Playboy’s Rogue Brand Ambassador http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/ Word of Mouth Marketing Practitioner Fri, 26 Feb 2010 23:39:46 -0800 http://wordpress.org/?v=2.8 hourly 1 By: Community Guy, Jake McKee - Rapid Fire - Monday, September 22 http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/comment-page-1/#comment-1795 Community Guy, Jake McKee - Rapid Fire - Monday, September 22 Tue, 23 Sep 2008 07:02:40 +0000 http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/#comment-1795 [...] Playboy’s Rogue Brand Ambassador - Marketing Environmentalism “The WSJ contained a front page story detailing the Olive Garden’s unusual challenge of figuring out how to handle the repeated, vocal endorsements of Kendra Wilkinson. As a playmate, Hef girlfriend, star of E!’s Girls Next Door, and “friend” of 730k+ on MySpace, Ms. Wilkinson has a considerable platform for her declarations of Olive Garden love regardless of the feelings the family-friendly brand may have about her.” [...] [...] Playboy’s Rogue Brand Ambassador – Marketing Environmentalism “The WSJ contained a front page story detailing the Olive Garden’s unusual challenge of figuring out how to handle the repeated, vocal endorsements of Kendra Wilkinson. As a playmate, Hef girlfriend, star of E!’s Girls Next Door, and “friend” of 730k+ on MySpace, Ms. Wilkinson has a considerable platform for her declarations of Olive Garden love regardless of the feelings the family-friendly brand may have about her.” [...]

]]> By: Catch Up Lady http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/comment-page-1/#comment-1680 Catch Up Lady Sat, 30 Aug 2008 14:19:05 +0000 http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/#comment-1680 Wow, she looks 1000 time cuter in the WSJ black and white sketch than she does in real life. Well done WSJ! Wow, she looks 1000 time cuter in the WSJ black and white sketch than she does in real life. Well done WSJ!

]]> By: Jake McKee http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/comment-page-1/#comment-1646 Jake McKee Sat, 16 Aug 2008 06:31:19 +0000 http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/#comment-1646 Good stuff, thanks for bringing up this issue. I think Stage 1 is far and away the most difficult. It messes with people's world view, and more importantly their KPIs. If you're a CMO, charged with blowing out your brand in a key demographic, that end of the year review of those objectives as a direct relation to your bonus seems to be all of what you consider. Typically flexibility hasn't been a key component to measuring success via those yearly KPIs. Maybe they should be. Good stuff, thanks for bringing up this issue. I think Stage 1 is far and away the most difficult. It messes with people’s world view, and more importantly their KPIs. If you’re a CMO, charged with blowing out your brand in a key demographic, that end of the year review of those objectives as a direct relation to your bonus seems to be all of what you consider.

Typically flexibility hasn’t been a key component to measuring success via those yearly KPIs. Maybe they should be.

]]> By: mack collier http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/comment-page-1/#comment-1639 mack collier Fri, 15 Aug 2008 01:27:12 +0000 http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/#comment-1639 "the first thing to do is accept that this is going on and it can’t be stopped. The quicker you can pass through this stage, the quicker you can get to the good stuff." Exactly. As you said, it's best to accept what is happening, and put your thinking cap on and see if there's a way the ambassador's influence can be used to your advantage. “the first thing to do is accept that this is going on and it can’t be stopped. The quicker you can pass through this stage, the quicker you can get to the good stuff.”

Exactly. As you said, it’s best to accept what is happening, and put your thinking cap on and see if there’s a way the ambassador’s influence can be used to your advantage.

]]> By: Jeff Brainard http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/comment-page-1/#comment-1638 Jeff Brainard Thu, 14 Aug 2008 21:07:33 +0000 http://www.virginiamiracle.com/2008/08/14/playboys-rogue-brand-ambassador/#comment-1638 This a fantastically useful post! Thanks for diving into things so deeply. Perhaps you should send this advice to Michele Kay, executive vice president of WPP Group's Grey advertising firm, which handles the Olive Garden account. From her response in the article, she needs the advice. This a fantastically useful post! Thanks for diving into things so deeply. Perhaps you should send this advice to Michele Kay, executive vice president of WPP Group’s Grey advertising firm, which handles the Olive Garden account. From her response in the article, she needs the advice.

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