Comments on: R.I.P. Nau

By: Kate

Kate — Tue, 20 May 2008 01:35:13 +0000

Got the chance to see Ian from Nau speak at the Retail Advertising Conference in Chicago in January and he was pretty inspiring (I also found myself admiring his shirt). We field-tripped to the Chicago store and spent some time and money, but I found myself thinking that the brand and the business model kinda got in the way of the merchandise itself. I agree with much of what you’ve noted, particulary point #2. That said, I doubt we’ve heard the last from Ian and the Patagonia/Nike expats: they were just a moment ahead of their time.

By: Chris Wojda

Chris Wojda — Fri, 09 May 2008 13:33:06 +0000

I’m obviously really sad to see NAU go. Not how I wanted to start my Friday. For what it’s worth, that’s a great sale they’re having. Get it while you can.

By: Carrie

Carrie — Wed, 07 May 2008 00:05:56 +0000

Thanks for letting me know. Ever since you posted about them I have been reading their blog. i also picked up a great b-day gift for my little bro, who was quickly becoming a fan.

By: Jeff

Jeff — Tue, 06 May 2008 15:57:34 +0000

I love the idea of “Let them see you sweat.” It seems to me that this goes against every bit of conventional PR wisdom but seems like an incredibly smart strategy for getting passionate supporters up and moving. Thanks for the great insight!!

By: Evie

Evie — Mon, 05 May 2008 01:27:21 +0000

Very, very sad to hear that about Cereality, but at least it’s not the whole chain (minimal as it is). I drove two hours to Philly when I first heard about it, just to go there for dinner.