Comments on: UK McDonald’s Invites Customers To Make Up Their Own Minds http://www.virginiamiracle.com/2008/04/12/uk-mcdonalds-invites-customers-to-make-up-their-own-minds/ Virginia Miracle Fri, 21 Nov 2008 09:30:58 +0000 http://wordpress.org/?v=2.6.1 By: jeremy http://www.virginiamiracle.com/2008/04/12/uk-mcdonalds-invites-customers-to-make-up-their-own-minds/#comment-189 jeremy Sun, 13 Apr 2008 03:21:23 +0000 http://www.virginiamiracle.com/2008/04/12/uk-mcdonalds-invites-customers-to-make-up-their-own-minds/#comment-189 Lewis Green had an interesting post a few days back on marketing profs http://www.mpdailyfix.com/2008/03/its_about_their_agenda_not_min.html where he wrote "After lunch, I presented on Traditional vs. Social Media: Which Work Best for Promoting Your Ideas? About 10 minutes into my presentation, someone raised their hand to ask a question (I thought). But to my surprise, she had no question. Instead, she said: Your presentation is really good. But we already know we have to embrace Social Media. What we need to know is how." I'd love to hear from Jennifer more on the 'change agent' question that many marketers in other orgs probably have...HOW did the culture at McDonalds UK change into one where they recognized that being transparent and open with customers was the best approach? Clearly, not every org is at this stage. That backstory would be fascinating. Lewis Green had an interesting post a few days back on marketing profs
http://www.mpdailyfix.com/2008/03/its_about_their_agenda_not_min.html
where he wrote
“After lunch, I presented on Traditional vs. Social Media: Which Work Best for Promoting Your Ideas? About 10 minutes into my presentation, someone raised their hand to ask a question (I thought). But to my surprise, she had no question. Instead, she said: Your presentation is really good. But we already know we have to embrace Social Media. What we need to know is how.”

I’d love to hear from Jennifer more on the ‘change agent’ question that many marketers in other orgs probably have…HOW did the culture at McDonalds UK change into one where they recognized that being transparent and open with customers was the best approach? Clearly, not every org is at this stage. That backstory would be fascinating.

]]>