http://www.virginiamiracle.com/2008/01/16/sunsetting-a-web-project/ Word of Mouth Marketing Practitioner Fri, 09 Dec 2011 21:01:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.virginiamiracle.com/2008/01/16/sunsetting-a-web-project/comment-page-1/#comment-37 Brian Wynne Williams Thu, 17 Jan 2008 03:14:12 +0000 http://virginiamiracle.com/2008/01/16/sunsetting-a-web-project/#comment-37 Good post, Virginia. You have to give it to the Subservient Chicken -- a great, simple strategy that should live forever for new kids to discover your decades to come (inspiring many BK visits) with zero upkeep. Not a bad deal. I liked Ze's show, and I'm glad he stuck to his word and killed it when he said he would, but I think he missed an opportunity to keep his momentum. Now, the upkeep there is a whole different story -- that's a lot of work without much direct payoff, so it wasn't really sustainable. I'd agree that a sunsetting strategy is important, but if you don't have one at least make sure that keeping the sun up isn't hard to do. Good post, Virginia. You have to give it to the Subservient Chicken — a great, simple strategy that should live forever for new kids to discover your decades to come (inspiring many BK visits) with zero upkeep. Not a bad deal. I liked Ze’s show, and I’m glad he stuck to his word and killed it when he said he would, but I think he missed an opportunity to keep his momentum. Now, the upkeep there is a whole different story — that’s a lot of work without much direct payoff, so it wasn’t really sustainable. I’d agree that a sunsetting strategy is important, but if you don’t have one at least make sure that keeping the sun up isn’t hard to do.

]]> http://www.virginiamiracle.com/2008/01/16/sunsetting-a-web-project/comment-page-1/#comment-35 Rohit Wed, 16 Jan 2008 14:40:07 +0000 http://virginiamiracle.com/2008/01/16/sunsetting-a-web-project/#comment-35 Great post - I think of your five, I think Option 5 is particularly important. Setting the boundaries so people know what to expect and are not disappointed is key. There is an archival value to keeping these campaigns up so people can still see them - at the very least so they don't have to resort to Wayback Machine to see them again. I posted some related thoughts in a post some time ago about the idea of short term blogging. Whether it's a short term campaign or a short term blog, knowing the right "sunsetting" strategy is key. Great post – I think of your five, I think Option 5 is particularly important. Setting the boundaries so people know what to expect and are not disappointed is key. There is an archival value to keeping these campaigns up so people can still see them – at the very least so they don’t have to resort to Wayback Machine to see them again. I posted some related thoughts in a post some time ago about the idea of short term blogging. Whether it’s a short term campaign or a short term blog, knowing the right “sunsetting” strategy is key.

]]>