While watching some DVR’ed content from last night, I caught a TV commercial for Oceanic Air - the fictional airline that the Lost folks were on when their plane went down. There was a small note on the bottom of the ad that said something like “paid for by ABC” - subtle enough that only Lost insiders would notice. If you are into Lost or integrated marketing, visit flyoceanicair.com and enjoy the site that it “subliminally” links to which I amateurishly tried to capture here…
Good way to whet fan appetite for the new episodes - not that there’s much competition these days.
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[...] a new chapter of The Lost Experience. Our good friend Virginia Miracle blogged on it over at Marketing Environmentalism, which is how I stumbled upon it. So I’m certainly behind the times, but frankly, so is [...]